Niterra EMEA GmbH
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COMPANY PROFILE

Who we are

With more than 85 years of industry experience, Niterra is one of the world’s leading technical ceramics and automotive suppliers, serving Original Equipment, Aftermarket and industrial customers around the globe. The company is headquartered in Nagoya, Japan and has a presence on every continent, with 61 group companies, 24 production plants, four Technical Centres and three Venture Labs worldwide.

EMEA Region

Niterra’s activities in Europe, the Middle East and Africa (EMEA) are managed by Niterra EMEA region, with its regional headquarters (RHQ) located in Ratingen, Germany. The company first began European operations in the UK in 1975 and in Germany in 1979. NGK SPARK PLUG EUROPE GmbH was created in 1989 and since 2017, the company has responsibility for the entire EMEA region, which comprises of more than 90 languages and three continents. The RHQ plays an important role within Niterra worldwide, with its EMEA sales alone accounting for 24% of the company’s global turnover. This strong performance is achieved by around 770 employees across six regional companies and a production plant in South Africa (figures as of 03/2024).

NGK SPARK PLUG vision car driving in the night

Planning for the future

Niterra’s 2030 Long-Term Management Plan ‘NITTOKU BX’ – which sets the milestones for the next ten years – is an extension of today’s business plan. It aims to pave the way for the transformation of its business portfolio, the development of innovative solutions and new businesses.

The Niterra vision for 2040, named ‘Beyond ceramics, eXceeding imagination’ (BX), gives the company the direction it needs to reinvent itself and to drastically change beyond the current way. Its ‘Change with Will!’ guiding principle includes the promotion of cultural reform and diversity within the company. Employees are being empowered to think outside of the box and take risks, and a greater emphasis is being placed on increasing the number of women and foreign nationals in leading positions. ‘Change with Will!’ plays an influential role in Niterra’s 2030 Long-Term Management Plan, particularly due to its strong commitment (‘Will’) to fast-tracking ‘Change’ within the company, in order to achieve its coexistence with society and people.

 

Niterra: A new company name

Considering the sustainable business objectives and the long term shift away from ICE, the name ‘Niterra’ no longer accurately described the company’s future direction. Therefore, a new name has been chosen. Niterra is a coined word combining the Latin words ‘niteo’/‘shine’ and ‘terra/earth’. It expresses the company’s desire to not only contribute to a sustainable society, but also one that makes the earth shine. The well-known brands NGK Ignition Parts and NTK Vehicle Electronics will continue to be used for Niterra’s respective businesses.

Circle in green, yellow and grey marking different business areas of Niterra

Business Areas

The majority of our business activities involve automotive components in the areas of OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket). The two brands NGK & NTK offer a combined portfolio of nine, continually updated product lines, covering more than 60,000 applications. Every range delivers extremely high vehicle coverage. Customer service, product availability and fast distribution are top priorities. But our excellence goes one step further. Niterra provides a wide range of added value - as clever packaging, cataloguing or tailored technical trainings.

Global Innovation Division

In 2020, the company introduced an ‘open innovation’ concept called Venture Labs. These are hubs for collaborative, creative technical thinking. They also provide an inspirational showcase for some of the company’s latest innovations. Situated in Tokyo, Japan; Silicon Valley near San Jose in the US and Berlin, Germany, the three Venture Labs embody the progressive approach to business development. They focus on three main areas where the company’s future business activities will be centred upon: Smart Health, Smart Mobility and Utility.

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"The Niterra Group from now on aims to “change drastically beyond the current way.” In today’s rapidly changing environment, while commonly sharing the Nittoku Way sense of value, every Niterra employee will strive to solve social challenges with the action guideline 'Change with Will!' in mind and with noble intention."

Shinichi Odo & Takeshi Kawai

Representative Director Chairman of the Board & President and Chief Operating Officer

By using the combined strength of both brands, we not only supply a broad range of products to our customers; we also provide strong values and bring unparalleled insight and knowledge into the industry.

Damien Germès

Regional President EMEA, President & CEO Niterra EMEA GmbH and Corporate Officer of the Global Headquarter in Japan

Company's name changes to NITERRA

Why is the English company name being changed from Niterra to Niterra?
What does the change of “English” company name mean? Will the new “English” name be adopted by the whole global company?
When will the name change be effective?
What does Niterra stand for?
What will happen to the current NGK and NTK brand names and logos?
What potential effects will the name change have on customers?
What exactly will change in terms of products, product range, packaging etc.?
Who do I need to contact in case of questions?
What is Niterra's vision and mission?
Will the change of name come across with further changes (acquisitions, business extension etc.)?

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Around the Globe

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