Philosophy

The Niterra Way

The ‘The Niterra Way’ is the guiding philosophy of Niterra and refers to a set of values which the entire Group and all employees commit to sharing and passing down to the next generations. All actions as well as the manner in which those actions are carried out are based on this philosophy.

Shisei-Shinjitsu
Sincerely, do our very best

Shisei means being sincere at the highest level, and Shinjitsu means being serious and honest without false intentions.

Dokuritsu-Jiei
Believe in one’s own ability, and take actions by oneself

Dokuritsu-Jiei means not relying on others easily and engaging in our work believing in our ability.

Shikai-Keitei
Unite efforts with the people of the world, and utilise each other’s differences

Shikai-Keitei means to cooperate with the people of the world (Shikai) like brothers and sisters.

Soshi-Kantetsu
Have cherished desire, and carry it through till the end

Soshi-Kantetsu means to have the resolution and sense of mission that we can never compromise, and to carry through till the very end.

Our Philosophy

Our corporate philosophy is based on three fundamental elements that ensure corporate and personal success on all levels.

Commitment

We are committed to premium quality, sustainability from business to technology to environment, and social responsibility.

Management Policy

We encourage all employees to make full use of their individual skills and are highly dedicated to a management policy that is based on trust and confidence.