Company Profile

Who we are

Niterra is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. With more than 16,400 employees, the company’s activities generate a total annual turnover of around 3.7 billion euros worldwide. Niterra is represented on all continents and has 60 group companies, 35 production plants, and five technical centres.

EMEA Region

Niterra Middle East began its journey in 2000 as a liaison office within the Jebel Ali Free Zone, initially focused on providing sales and technical support across the Middle East and African regions.

By October 2002, Niterra ME had expanded its presence, establishing a 100% subsidiary. This strategic move allowed the company to enhance its operational efficiency and better meet the needs of a growing customer base. Since then, Niterra has seen remarkable growth, now operating in over 30 countries and serving more than 40 customers

Technical Center

The company’s Automotive Components research and development work is undertaken at major Technical Centres around the world, located in Nagoya, Japan; Ansan-si, Korea; Wixom, USA, and São Paulo, Brazil. As well as innovating and testing new prototype products, the centres develop technologies to combat global challenges such as exhaust emissions. They also provide invaluable technical support to the world’s automotive manufacturers.

More information on the Niterra Group can be found on the Global Headquarters website.

NGK SPARK PLUG vision car driving in the night

Planning for the future

Niterra’s 2030 Long-Term Management Plan ‘NITTOKU BX’ is an extension of today’s business plan. It aims to pave the way for the transformation of its business portfolio, the development of innovative solutions and new businesses.

‘NITTOKU BX’ sets the milestones for the next ten years. The goal is to establish strong business pillars in the areas ‘Environment & Energy’, ‘Mobility’, ‘Medical’ and ‘Communication’. These business pillars are in turn based on the UN’s 17 ‘Sustainable Development Goals’ (SDGs). As part of this, the company launched a $100 million Corporate Venture Capital Fund in April 2021 to pursue new opportunities in these areas.

The Niterra vision for 2040, named ‘Beyond ceramics, eXceeding imagination’ (BX), gives the company the direction it needs to reinvent itself and to drastically change beyond the current way. This includes promoting cultural reform and diversity within the company. Employees will be empowered to think outside of the box and take risks, and a greater emphasis will be placed on increasing the number of women and foreign nationals in leading positions.

Niterra: A new company name

Considering the sustainable business objectives and the long term shift away from ICE, the name ‘NGK SPARK PLUG’ no longer accurately described the company’s future direction. Therefore, a new name has been chosen. Niterra is a coined word combining the Latin words ‘niteo’/‘shine’ and ‘terra/earth’. It expresses the company’s desire to not only contribute to a sustainable society, but also one that makes the earth shine. The well-known brands NGK Ignition Parts and NTK Vehicle Electronics will continue to be used for Niterra’s respective businesses.

Business Areas

The majority of our business activities involve automotive components in the areas of OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket). The two brands NGK & NTK offer a combined portfolio of nine, continually updated product lines, covering more than 60,000 applications. Every range delivers extremely high vehicle coverage. Customer service, product availability and fast distribution are top priorities. But our excellence goes one step further. Niterra provides a wide range of added value - as clever packaging, cataloguing or tailored technical trainings.